Rowe Cosmetics develops, fills and packs skin care, hair care, body care, perfumes, cleaning products and essential oils for brands across Europe, the UK, the USA and the Gulf. From our own ISO 22716 GMP facility in Istanbul, we take your product from brief and lab sample to labelled, palletised and export-ready stock — under one roof and one quality system.
Rowe Cosmetics is the export brand of Rowe Kozmetik Limited Company. We work exclusively with businesses and never compete with our clients on retail shelves — your brand, your formula approval and your market strategy stay yours.
Every stage happens inside our own facility in Esenyurt, Istanbul: formulation in our in-house R&D laboratory, raw-material handling, bulk production, automated filling, labelling, boxing and palletising. One factory means one point of contact, one quality system and full traceability from the first sample to the final pallet.
Whether you need a proven formula under your own label or a reliable manufacturer for a formula you already own, we offer OEM and ODM options in every category we produce.
Automated filling line inside the Rowe Cosmetics factory, Esenyurt, Istanbul.
Choose the model that fits your timeline, budget and level of formula ownership. Many of our clients combine more than one model across a single range.
Start from our library of proven, EU-compliant formulas and customise fragrance, texture, actives and packaging to match your brand positioning.
Best forNew brands and range extensions that need the fastest route to market.
Explore private labelBring your own formula, INCI list and specifications. We manufacture, fill and pack to your standard, with scale-up checks run by our chemists.
Best forEstablished brands moving, adding or dual-sourcing production.
Explore contract manufacturingNeed a product that does not exist yet? Our chemists develop a new formula with you, from written brief to approved sample — with R&D support free of charge for customers.
Best forDifferentiated hero products and signature formulas.
Explore formulation| Criteria | Private label (ODM) | Contract (OEM) | Custom formulation |
|---|---|---|---|
| Starting point | Rowe proven base formula | Your existing formula / INCI list | Your product brief |
| Customisation | Fragrance, texture, actives, packaging | Produced to your specification | Fully new development |
| Relative speed to market | Fastest | Depends on technology transfer | Longest — includes development and stability checks |
| R&D support | Free of charge for customers; project-specific raw material or packaging costs are explained before work starts. | ||
Our Istanbul facility can produce more than 400 different cosmetic products. These six groups are the categories most of our clients launch with.
Serums, creams, cleansers, toners, masks and sunscreens — from glycolic and salicylic acid peeling serums to ceramide and hyaluronic acid moisturisers.
Formats: dropper bottles, airless pumps, jars, tubes · SPF verified by lab testing
View skin careShampoos, conditioners, hair masks, serums, oils and hair mists with actives such as biotin, keratin, argan oil and rosemary oil.
Formats: bottles, pumps, jars, sprays · Salon and retail ranges
View hair careUrea body lotions, body scrubs, tanning oils, self-tanning mousse, brightening creams and post-depilation milk.
Formats: tubes, pump bottles, jars, foam dispensers
View body careEau de parfum, alcohol-free and oil perfumes, body mists and room sprays, formulated following IFRA guidelines.
Formats: glass spray bottles, roll-ons, room sprays
View fragrancesLiquid and foaming hand soaps, plant-based surface cleaners and multi-surface cleaners under your own brand.
Formats: foam pumps, trigger sprays, refill packs
View cleaning productsLavender, rosemary and tea tree oils, plus sleep and anti-stress blends, filled and packaged under your label.
Formats: amber dropper bottles, roll-ons, gift sets
View essential oils400+
Browse every formula family we produce and shortlist SKUs for a multi-category launch.
Our in-house chemists can develop a new formula to your brief, test stability and scale it to production on the same lines.
Since 2025 our Turkish cosmetics factory has run fully automated production and filling lines with a capacity of 40,000 units per day and 1.2 million units per month.
For a new brand, this means your first order runs on the same lines and under the same controls as a large repeat order — there is no need to switch manufacturer as volumes grow. For distributors and retailers, it means stable supply for multi-SKU programmes.
See how the plant is organised on our facility page, or read how we approach cosmetic formulation and product development from brief to scale-up.
Bulk production, filling, labelling, boxing and palletising run in one continuous flow under ISO 22716 GMP.
Cosmetic chemists on site adapt existing formulas, develop new ones and confirm each formula performs at production scale as it did in the lab.
Formulas follow EU Cosmetics Regulation (EC) No 1223/2009, vegan raw materials are prioritised, and SPF values are verified by laboratory testing.
Packaging is part of the product, not an afterthought. We help you select components that are chemically compatible with your formula and suit your price point, then source them for you. Recycled and eco-conscious options are available for brands with sustainability targets.
Components are checked against your formula before production is planned.
We source bottles, closures and secondary packaging so you manage one supplier, not several.
Our team helps artwork fit the chosen components and carry the information your market expects.
Finished goods are filled, labelled and boxed on our automated lines.
Professional export cartons and pallets help products arrive intact and shelf-ready.
Our certifications are maintained at facility level and support product listings with distributors, retailers and marketplaces in Europe, the Middle East and beyond.
Good Manufacturing Practice (GMP) for cosmetics.
CertifiedQuality Management System across the organisation.
CertifiedVegan trademark registration for eligible products.
AvailableHalal certificate supporting GCC and Muslim-majority markets.
CertifiedProduct registration and the legal responsibility for placing products on a specific market (for example, the EU Responsible Person role) remain with the brand owner or its appointed representative. We support this with formula and production documentation so your compliance partner has what they need.
We manufacture for brands in Türkiye and abroad, shipping to Germany, the United Kingdom, Switzerland, the Netherlands, the USA and the Gulf region. Choose your market for country-specific guidance.
A snapshot of recent private label fragrance work for international clients. Our export team prepares cartons, labels and pallets for international shipment and coordinates with your appointed forwarder or logistics partner.
Six structured stages take your product from idea to export-ready stock, with a dedicated contact at every step.
Share your product idea, target market, positioning and quantities — or send your existing formula. We recommend the right route: private label, contract or custom development.
Our lab prepares samples from a proven formula, adapts one to your brief or reproduces your formula. You test texture, fragrance and performance.
We refine samples based on your feedback until you approve the final version. Stability and packaging compatibility are checked before production.
We help select and source components and support label and box design so your artwork fits the packaging.
Your product is manufactured and filled on automated lines under ISO 22716 GMP, with quality checks at each stage.
Finished goods are labelled, boxed and palletised in export packaging, ready for collection or shipment to your warehouse.
Istanbul sits between Europe, the Middle East and Central Asia, with established road, sea and air freight links in every direction. For brands selling in both the EU and the Gulf, one Turkish production partner can serve several regions.
Around 95% of raw materials come from European suppliers, with formulas aligned to EU cosmetics regulation.
MOQs depend on product, formula and packaging, so both start-ups and established brands can work with us.
Formulation, sampling, packaging sourcing, filling and export preparation in a single facility.
ISO 22716, ISO 9001, vegan and Halal certification support sales in Europe, the Middle East and beyond.
Explore the full product range or learn more about Rowe Cosmetics and the team behind our export projects.
Straight answers to the questions brand owners and sourcing managers ask most before starting a private label or contract manufacturing project.
Ask Our TeamWith private label (ODM) you start from one of our proven, EU-compliant formulas and customise it under your brand. With contract manufacturing (OEM) we produce your own formula to your specifications. Many brands combine both models across one range. See private label and contract manufacturing for details.
Our MOQ is flexible and depends on the product type, formula and packaging components you choose. Share your project details and our export team will confirm the minimum quantity for your specific project.
Yes. We can produce your existing formula, reproduce it from your INCI list and specifications, or co-develop a new formula with our in-house cosmetic chemists.
R&D support is free of charge for our customers. Any project-specific costs, such as special raw materials or custom packaging, are explained before work starts.
Our Istanbul facility holds ISO 22716 (Cosmetics GMP) and ISO 9001 certification, as well as The Vegan Society vegan trademark registration for eligible products and a Halal certificate.
Yes. We prepare export packaging, labelling and palletising for international shipments and work with your appointed forwarder. We serve clients in Europe, the UK, the USA and the Gulf region.
Timing depends on whether the formula is ready or needs development, on the packaging components and on order size. A project plan with milestones is shared with every proposal.
No. Rowe Cosmetics works exclusively with businesses: brand owners, start-ups, e-commerce sellers, distributors, retailers, salons, clinics, hotels and export buyers.
Around 95% of our raw materials are sourced from European suppliers, and our formulas are developed in line with EU Cosmetics Regulation (EC) No 1223/2009. Vegan raw materials are prioritised wherever possible.
Product registration and the legal responsibility for placing products on a specific market remain with the brand owner or its appointed representative. We support this process with formula and production documentation.
Tell us about your product, target market and quantities. Our export team will reply with formula recommendations, packaging options and clear next steps.
Our English-speaking export team supports brand owners and sourcing managers from first brief to final shipment.
A complete brief lets our chemists and export team respond with precise recommendations faster.
